Zahnarztpraxis am Gartenweg
Branding
Building a brand
Zahnarztpraxis Gartenweg was born from the desire of starting a business of their own after many years of experience in the industry. The owners wanted to build a welcoming and tasteful brand with a local feel. Very approachable but also transpiring confidence and competence. With the highest quality patient care at its heart and the latest technological equipment and devices.
We started by working together on the brand logo that would convey the desired message to the public – a solid, professional and appealing design was expected. Deciding on colours, shapes, brand mood and typography. This was the first step to then build the remaining corporate identity elements as well as shaping their website.
Webdesign
The owners had a website already that they wanted to transform to suit their corporate identity and user requirements. Therefore, for this project we have shaped the website from the user interface aspect, applying the branding principles. We have also improved the user experience features to produce a more user friendly navigation.
Business cards were the required stationery item. These were mainly to be available in the surgery as a convenient tangible way of passing on contact information to the attending patients and write any necessary notes on the back.
Visual Display and signage
Signage for the whole practice as well as main entrance were required.
A visual presentation was essential, to be displayed on the waiting room LCD screen. This was a great way to communicate important and relevant information whilst patients await their consultation. The owners felt it was important to use this visual tool in order to showcase their treatments of previous cases. Additionally, this visual presentation will also be used as vehicle to convey important information regarding the measures in place during the pandemic, as reassurance that they are doing everything in their power to protect their patients and the general public.